Logo & brand identity
A logo system that works from a favicon to a billboard, and a brand people remember.
- Starting from
- $600
- Process
- 4 steps
- Deliverables
- 6 included
01/ the problem
A logo made in a hurry looks fine on one screen and falls apart everywhere else. It blurs as an app icon, clashes with your packaging and never quite matches your social posts.
02/ what you get
One identity that holds together everywhere. You get a primary logo, secondary and icon marks, a colour palette and type pairing, all tested at real sizes on real mockups.
Remembered at a glance
A logo system that works from a favicon to a billboard, and a brand people remember.
What's included
Everything that comes with Logo & brand identity. Click a line to open the details.
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Primary logo
Your main mark, drawn for clarity at every size
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Primary logo
The version people will see most, so we draw it with care. It is built on a construction grid, balanced by eye, and tested from a 16px favicon up to a building sign. You see it in black, white and colour before anything is final.
Discuss your project → -
Secondaryand icon marks
Stacked, horizontal and icon versions for tight spaces and app icons
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Secondary and icon marks
One logo never fits every space. We design a stacked version for square spaces, a horizontal lockup for headers and an icon mark for app icons, social avatars and favicons. All three are drawn from the same shapes, so they read as one family.
Discuss your project → -
Colour palette
Primary and support colours with print and screen values
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Colour palette
A primary colour that owns your category, plus support colours that make layouts work. Every colour comes with CMYK, Pantone, RGB and HEX values, and the pairings are checked for readable contrast on screen.
Discuss your project → -
Typography
A headline and body type pairing licensed for your use
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Typography
A headline face with character and a body face that stays readable at small sizes. We check the licences so you can use them on your website, in print and in ads, and we set sizes and spacing so your team gets it right first time.
Discuss your project → -
Mockups
Your identity shown on signage, packaging, social and web
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Mockups
You judge a logo best in context, so every direction is shown on real-world mockups: signage, business cards, packaging and social profiles. The final set is yours to use in pitches and on your website.
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Master files
AI, SVG, PNG and PDF files, organised and named
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Master files
Everything arrives organised and named: AI and SVG masters for designers, PNG for everyday use and PDF for print, plus favicon and social sizes. A one-page guide shows which file to use where.
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Graphic Design work
All work →
Graphic Design
Graphic Design
Graphic Design
Graphic Design
Graphic Design
Graphic Design · Shopify Development Sample
How it works
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Discovery
Workshop on audience, positioning and competitors, plus a moodboard.
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Concepts
Two or three distinct directions presented on real-world mockups.
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Refine
Two rounds of changes on the chosen direction.
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Handover
Master files, colour and type specs, and a short how-to.
Packages
Starter brand
From $600
- Logo suite
- Colour and type
- Mini guidelines
- 5 social templates
Full identity
From $1,800
- Strategy workshop
- Logo system
- Full guidelines
- Stationery
- 15 templates
Prices in USD. Every project gets a fixed quote after the discovery call.
Tools we use IllustratorFigmaPhotoshop
Kind words
“They didn’t just redesign our store — they made it move.”
Questions, answered
How much does a logo cost?
A starter brand with a logo suite, colours and type begins at $600. A full identity with guidelines starts from $1,800. You get a fixed quote after a free 30-minute call.
How many logo concepts will I see?
Two or three distinct directions, each shown on real mockups so you can judge them in context.
How long does it take?
Usually 3 to 4 weeks from the discovery workshop to final files.
Do I own the logo?
Yes. Once paid you own the final artwork and receive all source files.
Can you refresh my existing logo?
Yes. A refresh keeps the recognition you have built and fixes what is not working, and it usually costs less than starting over.
More in Graphic Design
All of Graphic Design →-
Brand guidelines
A clear guide that keeps every post, pack and page on brand, whoever makes it.
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Social media creative
Post and story templates your team can fill in, so every update looks on brand.
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Packaging design
Labels, boxes and pouches that stand out on the shelf and print without surprises.
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Print & stationery
Business cards, letterheads, brochures and signage that feel as good as they look.
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Ad creative
Static and carousel ads sized for Meta, Google and TikTok, built to be tested.