Brand guidelines
A clear guide that keeps every post, pack and page on brand, whoever makes it.
- Starting from
- In Full identity, from $1,800
- Process
- 4 steps
- Deliverables
- 6 included
01/ the problem
Without rules, every designer, printer and new hire guesses. Colours drift, the logo gets stretched and the brand slowly stops looking like itself.
02/ what you get
One guide your whole team can follow. It covers logo use, colour, type, imagery and voice, with clear examples of what to do and what to avoid.
Consistent, without the policing
A clear guide that keeps every post, pack and page on brand, whoever makes it.
What's included
Everything that comes with Brand guidelines. Click a line to open the details.
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Logo usage
Clear space, minimum sizes, versions and what never to do
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Logo usage
Clear space, minimum sizes, approved versions and the mistakes to avoid, shown with real examples, so nobody stretches or recolours your logo again.
Discuss your project → -
Colour system
Print, screen and accessible contrast pairings
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Colour system
Your palette with CMYK, Pantone, RGB and HEX values, plus tested pairings for readable contrast on screen and in print.
Discuss your project → -
Typography rules
Headline, body and fallback fonts with sizes and spacing
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Typography rules
Which fonts to use where, with sizes, weights and spacing for headlines, body text and fallbacks when your brand fonts are not available.
Discuss your project → -
Imageryand icons
Photo style, illustration and icon guidance with examples
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Imagery and icons
The photo style, illustration approach and icon set that make your visuals recognisable, with good and bad examples side by side.
Discuss your project → -
Tone of voice
How the brand sounds, with before-and-after copy
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Tone of voice
How your brand sounds, with words to use and avoid and before-and-after examples your team can copy.
Discuss your project → -
PDFand online guide
A printable PDF plus a shareable online version
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PDF and online guide
A printable PDF for partners and printers, plus an online version you can share with a single link and keep up to date.
Discuss your project →
Graphic Design work
All work →
Graphic Design
Graphic Design
Graphic Design
Graphic Design
Graphic Design
Graphic Design · Shopify Development Sample
How it works
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Audit
We gather every place your brand appears today and note what drifts.
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System
Define the rules for logo, colour, type, imagery and voice.
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Design the guide
Layout the PDF and online guide with real examples.
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Handover
Walkthrough call with your team and final files.
Packages
Full identity
From $1,800
- Strategy workshop
- Logo system
- Full guidelines
- Stationery
- 15 templates
Prices in USD. Every project gets a fixed quote after the discovery call.
Tools we use InDesignFigmaIllustrator
Kind words
“They didn’t just redesign our store — they made it move.”
Questions, answered
Can I get guidelines for a logo I already have?
Yes. We audit your current brand and write the rules around it, fixing any gaps on the way.
What format do the guidelines come in?
A printable PDF and an online version you can share with a link.
How long does it take?
Usually 2 to 3 weeks, depending on how many brand areas we cover.
Will my team understand it?
That is the point. Every rule comes with a real example of what to do and what to avoid.
More in Graphic Design
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A logo system that works from a favicon to a billboard, and a brand people remember.
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Social media creative
Post and story templates your team can fill in, so every update looks on brand.
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Packaging design
Labels, boxes and pouches that stand out on the shelf and print without surprises.
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Print & stationery
Business cards, letterheads, brochures and signage that feel as good as they look.
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Ad creative
Static and carousel ads sized for Meta, Google and TikTok, built to be tested.