Skip to content
Book a call

(Insights) Guides & notes

Ideas that get you found.

Practical guides on brand, motion, WordPress, Shopify and showing up in Google and AI search.

More guides

Quick answers

The questions clients ask us most, answered in a few lines.

What is GEO, and do I need it?

GEO (generative engine optimisation) makes your brand easy for ChatGPT, Perplexity, Gemini and Google AI Overviews to find, trust and cite. If your customers ask AI tools for recommendations in your category, you need it.

Read the GEO guide →

What is the difference between SEO, AEO and GEO?

SEO gets you ranked in Google’s results. AEO gets your answer shown in featured snippets and voice search. GEO gets you quoted inside AI answers. They share the same foundations, so we run them as one plan.

See search services →

Shopify or WooCommerce?

Shopify if you want hosted, low-maintenance selling that just works. WooCommerce if you already run WordPress, want full control of your data, or need unusual product logic.

Read the comparison →

How long does a new website take?

A business website on WordPress usually takes 5 to 7 weeks from the first call to launch. A Shopify store takes 6 to 8 weeks. You get an exact plan after the discovery call.

See how we work →

How much does a logo and brand identity cost?

Brand identity projects start from $600, with a fixed quote after a free 30-minute call. The price depends on how many marks, guidelines and templates you need.

See graphic design →

Explore by discipline

One search tip and fresh work, monthly.

Short, practical notes on brand, motion, web and getting found in Google and AI search. No spam, unsubscribe any time.