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GEO

Lucy & Sam GEO

Ready for AI shopping.

Lucy & Sam GEO — brand identity cover
Client
Lucy & Sam
Services
GEO
Industry
Fashion & Kidswear
Year
2026

The idea

Parents now ask AI assistants for "the best organic baby clothes in the UK". The store makes sure those assistants know exactly who Lucy & Sam are, and can even shop it.

01/ Brief

Known to people, not to AI

AI assistants only recommend brands they can describe with confidence. Lucy & Sam needed the same clear facts everywhere: organic GOTS cotton, unisex designs, sizes from newborn to six years, UK delivery.

02/ Idea

Clear facts, agent-ready

OnlineStore schema with sameAs links to Facebook, Instagram, Pinterest and LinkedIn, product facts kept consistent across the store, guides with a named author that a model can cite, and an llms.txt plus agentic sitemap so AI shopping agents can browse and check out. A monthly check asks the main assistants the same parent questions.

GEO process

Fix the brand facts, make them machine-readable, publish guides worth citing, open the store to AI agents, then check.

  1. 01/ Entity audit Brand, fabric, sizes and delivery facts
  2. 02/ Schema & profiles OnlineStore, sameAs, authors
  3. 03/ Agent-ready store llms.txt and agentic sitemap
  4. 04/ Citable guides Definitions, lists and sources
  5. 05/ Monthly check Same prompts, every assistant

The GEO work, piece by piece

Lucy & Sam GEO — Entity
Lucy & Sam GEO — Llms

Built for AI answers

Lucy & Sam GEO — Page
Lucy & Sam GEO — Tracker

Made with ShopifyLiquidSchema.org

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