Graphic Design
Rawseam
Streetwear that shows its seams.
- Client
- Self-initiated concept
- Services
- Graphic Design
- Industry
- Fashion & Streetwear
- Year
- 2026
- Timeline
- 6 weeks
The idea
Most labels hide how clothes are made. This one puts the seam on show — in the logo, on the garments and across every tag.
01/ Brief
Polished brands, nothing real
Rawseam is a concept for a Sri Lankan streetwear label. The market is full of glossy logos that say nothing about the product. The brand had to feel honest, raw and loud enough for a poster wall.
02/ Idea
A stitch through every letter
A condensed wordmark with a single stitched line running through it, an RS monogram in a stitched box, and signal-lime seams on off-black garments. Space Mono handles every tag and size chart, like a workshop label.
Design process
From the first conversation to a finished brand book: research, strategy, mood, the mark itself, then every place the brand has to live.
Cut, stitched and left visible.
01 Logo system — wordmark, monogram and stacked lockup
02 Colour palette and typography
Typography & colour
The brand in use
03 Apparel — exposed seams stitched in signal lime
04 Packaging and trims — mailer box, hang tag and woven labels
05 Launch campaign — A1 street posters
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