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SEO

Rawseam Technical SEO

Fast, clean, crawlable drops.

Rawseam Technical SEO — brand identity cover
Client
Self-initiated concept
Services
SEO
Industry
Fashion & Streetwear
Year
2026
Timeline
5 weeks

The idea

A drop lasts hours. The store has to be fast and easy to crawl before launch day, not after.

01/ Brief

One product, ten URLs

Rawseam is a concept streetwear label on Shopify. Shopify creates many versions of the same page through filters, sorting and collection paths, which wastes crawl time and splits ranking signals.

02/ Idea

One URL, one job

An indexation plan for every URL pattern, a performance budget for drop day, ProductGroup schema for sizes and internal links that push strength from each launch page to its products.

Technical SEO process

Crawl the store, decide what should be indexed, set speed limits, fix the theme, then check before every drop.

  1. 01/ Crawl & audit Every URL the store creates
  2. 02/ Indexation plan Index, canonical or noindex
  3. 03/ Performance budget Limits for drop day
  4. 04/ Theme fixes Schema, speed and links
  5. 05/ Pre-drop checks Run before every launch

The technical plan

Rawseam Technical SEO — Indexation plan for Shopify URLs

01 Indexation plan for Shopify URLs

Rawseam Technical SEO — Performance budget for drop day

02 Performance budget for drop day

Inside the theme

Rawseam Technical SEO — ProductGroup schema for sizes

03 ProductGroup schema for sizes

Rawseam Technical SEO — Internal links around a drop

04 Internal links around a drop

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