GEO

Veyra GEO

Get named in the AI answer.

Client: Self-initiated concept
Services: GEO
Industry: Beauty
Year: 2026
Timeline: 5 weeks

The idea

When someone asks an AI assistant for a gentle serum, it gives one or two names. The work is making sure the brand is one of them.

01/ Brief

Good products, no AI presence

Veyra is a concept skincare brand. More shoppers ask AI assistants instead of searching, and those answers favour brands with clear, consistent, well-sourced facts.

02/ Idea

Clear facts, quotable pages

One consistent brand entity, an llms.txt site map, citation-ready ingredient pages and a monthly visibility check across the main AI assistants.

GEO process

Audit how AI assistants describe the brand today, fix the facts, publish quotable pages, then track it every month.

01/ AI audit How assistants describe the brand
02/ Entity clean-up One set of facts, everywhere
03/ llms.txt & structure A plain map for AI models
04/ Citation pages Definitions, facts and sources
05/ Monthly tracking Named and cited, per assistant

The groundwork for AI search

01 Brand entity map

Veyra Generative Engine Optimisation — llms.txt site map for AI models

02 llms.txt site map for AI models

Pages built to be quoted

Veyra Generative Engine Optimisation — Citation-ready ingredient page

03 Citation-ready ingredient page

Veyra Generative Engine Optimisation — Monthly AI visibility check (template)

04 Monthly AI visibility check (template)

Thanks for scrolling.