Motion Design

Rawseam Launch Film

Three words, one stitch.

16:9 Launch film — tap to pause

Client: Self-initiated concept
Services: Motion Design
Industry: Fashion & Streetwear
Year: 2026
Timeline: 3 weeks
Deliverables: 2 films

The idea

Streetwear launches are loud. This one is fast, raw and built on hard cuts — every frame stitched together with one lime line.

01/ Brief

Launch day, no footage

Collection 01 needed a launch film before the photoshoot was ready. It had to work with type alone and still feel as loud as the posters.

02/ Motion

Hard cuts, live stitch

RAW. SEAMS. SHOWN. — three hard cuts, each with a stitch running across the frame, landing on the wordmark and a typed-out tagline. The vertical drop reel loops ticker tape around the monogram.

Motion process

Script and storyboard first, then styleframes in the brand colours, then the animation itself, polished to the beat and cut for every screen.

01/ Script & storyboard Beats, timing and key frames
02/ Styleframes Key moments in brand colours
03/ Animation Motion curves, easing and transitions
04/ Sound & polish Timing to music, final tweaks
05/ Export 16:9, 9:16 and 1:1 cuts

Cut for every screen

Vertical cuts for Reels, Stories and TikTok — the same motion language, re-timed and re-framed for a thumb, not a cinema.

9:16 Drop reel

Styleframes

01 Poster frame

02 Reel end frame

03 Logo system — wordmark, monogram and stacked lockup

The identity behind the motionRawseam

Thanks for watching.