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Motion Design

Kiln Logo Sting

A logo that rises like dough.

16:9 Logo sting — tap to pause
Client
Self-initiated concept
Services
Motion Design
Industry
Food & drink
Year
2026
Timeline
3 weeks
Deliverables
2 films

The idea

A bakery logo should not just appear — it should rise, steam and settle, like the first loaf of the morning.

01/ Brief

A still logo, a moving world

Kiln’s identity needed to open videos, close Reels and loop on the screen behind the counter. A static logo on a plain card felt cold next to warm bakery footage.

02/ Motion

Draw, rise, steam

The oven arch draws itself, the loaf rises with a soft bounce and steam curls up before the wordmark pops in letter by letter. A vertical “today’s bake” reel reuses the same timing for the daily menu.

Motion process

Script and storyboard first, then styleframes in the brand colours, then the animation itself, polished to the beat and cut for every screen.

  1. 01/ Script & storyboard Beats, timing and key frames
  2. 02/ Styleframes Key moments in brand colours
  3. 03/ Animation Motion curves, easing and transitions
  4. 04/ Sound & polish Timing to music, final tweaks
  5. 05/ Export 16:9, 9:16 and 1:1 cuts

Cut for every screen

Vertical cuts for Reels, Stories and TikTok — the same motion language, re-timed and re-framed for a thumb, not a cinema.

9:16 Today’s bake reel

Styleframes

Kiln Logo Sting — Poster frame

01 Poster frame

Kiln Logo Sting — Reel end frame

02 Reel end frame

Kiln — Logo system — primary, mark and horizontal lockups

03 Logo system — primary, mark and horizontal lockups

The identity behind the motionKiln

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