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Graphic Design

Veyra

Skincare that keeps time with your skin.

Veyra — brand identity cover
Client
Self-initiated concept
Services
Graphic Design
Industry
Beauty
Year
2026
Timeline
6 weeks

The idea

Luxury does not need to shout. Veyra speaks quietly, like early morning light — thin type, deep moss and a single gold sunrise.

01/ Brief

Natural, but not believable

Veyra is a concept for a botanical skincare line made in Kandy. Natural skincare shelves are full of leaves and green clichés. The brand needed to feel calm, premium and trustworthy, without another leaf logo.

02/ Idea

A sunrise, not a leaf

A fine-line sunrise mark and a wide, airy wordmark set on deep moss, sage and sand. Bottles, jars and tubes share one quiet layout, so the range looks like a set on any shelf or feed.

Design process

From the first conversation to a finished brand book: research, strategy, mood, the mark itself, then every place the brand has to live.

  1. 01/ Discovery Audience, competitors and the story
  2. 02/ Strategy & naming Positioning, voice and personality
  3. 03/ Moodboard Colour, type and references
  4. 04/ Logo design Sketches to the final mark
  5. 05/ Packaging & print Mockups and print-ready files
  6. 06/ Brand guidelines One book for every future designer

Calm, thin and wide.

Veyra — Logo system — stacked lockup, sunrise mark and horizontal lockup

01 Logo system — stacked lockup, sunrise mark and horizontal lockup

Veyra — Colour palette and typography

02 Colour palette and typography

Typography & colour

ItalianaLogo & display
Aa
JostLabels, ingredients & body text
#1F2B25#A7B5A0#B9975F#EADFCE#F7F3EC

The brand in use

Veyra — The range — serum, balm, cleanser and travel serum

03 The range — serum, balm, cleanser and travel serum

Veyra — Social — launch posts

04 Social — launch posts

Veyra — Paper bag and business cards

05 Paper bag and business cards

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