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GEO · Web Design

Tidal Bank

Product UX and AI-search visibility for a digital bank.

Client
Tidal Bank
Services
GEO, Web Design
Industry
Finance
Year
2024
Timeline
12 weeks

The idea

Banking that explains itself, clear enough for people and for AI assistants.

01/ Problem

The problem

A new digital bank was invisible in AI assistants when people asked for account recommendations.

02/ Solution

The solution

A clearer account comparison UX, fact pages written to be cited, llms.txt and consistent profiles across finance directories.

Design process

Clear steps, in order: research first, then structure, mood, the visual concept and finally every screen tuned for mobile.

  1. 01/ Discovery Goals, audience and competitor teardown
  2. 02/ Wireframes Page structure and user flows
  3. 03/ UI design Desktop and mobile screens in Figma
  4. 04/ Build Development, content and speed tuning
  5. 05/ Launch QA, analytics and handover
tidal-bank.com

Homepage — scroll to explore

Structure & layers

Every section is built as a block the team can reuse, reorder and edit without a developer.

tidal-bank.com
01 Hero and navigation
tidal-bank.com
02 Services and proof
tidal-bank.com
03 Footer and conversion

Mobile interface adaptation

Most visitors arrive on a phone, so every screen was designed for one thumb first and scaled up to desktop after.

Typography & colour

SatoshiHeadings
Aa
InterBody text
#06283D#1BA9C9#F4F7F9#47B5A6

The results

5×AI citations in 4 months
+31%Account sign-ups
95Performance
100Accessibility
100Best practices
100SEO

Google PageSpeed Insights, mobile.

Client

“ChatGPT now describes us correctly — and recommends us.”
Sample client Head of digital, Tidal

Made with FigmaChatGPTPerplexityAhrefs

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