GEO
Lucy & Sam GEO
Ready for AI shopping.
- Client
- Lucy & Sam
- Services
- GEO
- Industry
- Fashion & Kidswear
- Year
- 2026
The idea
Parents now ask AI assistants for "the best organic baby clothes in the UK". The store makes sure those assistants know exactly who Lucy & Sam are, and can even shop it.
01/ Brief
Known to people, not to AI
AI assistants only recommend brands they can describe with confidence. Lucy & Sam needed the same clear facts everywhere: organic GOTS cotton, unisex designs, sizes from newborn to six years, UK delivery.
02/ Idea
Clear facts, agent-ready
OnlineStore schema with sameAs links to Facebook, Instagram, Pinterest and LinkedIn, product facts kept consistent across the store, guides with a named author that a model can cite, and an llms.txt plus agentic sitemap so AI shopping agents can browse and check out. A monthly check asks the main assistants the same parent questions.
GEO process
Fix the brand facts, make them machine-readable, publish guides worth citing, open the store to AI agents, then check.
The GEO work, piece by piece


Built for AI answers


Made with ShopifyLiquidSchema.org
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