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AEO

Lucy & Sam AEO

Answers for parents, at 11pm.

Lucy & Sam AEO — brand identity cover
Client
Lucy & Sam
Services
AEO
Industry
Fashion & Kidswear
Year
2026

The idea

New parents search in questions: is organic cotton better? What should baby wear to bed tonight? The store answers them honestly, right at the top.

01/ Brief

Big questions, small hours

Parents ask very specific questions about fabric, sleep, sizes and washing. The answers needed to be short, honest and easy for search engines and assistants to quote, without overclaiming.

02/ Idea

Question-led guides

Guides built around real questions, such as whether organic cotton is better for babies, what to dress a baby in at night, GOTS explained and how to wash organic cotton. Each opens with the answer, uses question headings, names trusted sources and carries FAQPage and Article schema with a named author.

AEO process

Find the questions parents ask, answer them honestly, mark them up and link them to the right products.

  1. 01/ Question research Searches, reviews and customer emails
  2. 02/ Question map Fabric, sleep, sizes, care, gifts
  3. 03/ Guides Answer first, question headings
  4. 04/ Schema FAQPage, Article and author
  5. 05/ Linking Guides to the matching collections

The AEO work, piece by piece

Lucy & Sam AEO — Questions
Lucy & Sam AEO — Answers

Live on lucyandsam.com

Lucy & Sam AEO — Template
Lucy & Sam AEO — Schema

Made with ShopifyLiquidSchema.org

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