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AEO

Parcel.LK AEO

The answer, before the call.

Parcel.LK AEO — brand identity cover
Client
Parcel.LK
Services
AEO
Industry
Logistics
Year
2026

The idea

Most courier questions have a short answer. Where is my parcel? How long will it take? Do you deliver here? The site gives that answer first, in words an assistant can read out.

01/ Brief

Same questions, every day

Customers kept asking the same things about tracking, delivery times, coverage, pickups and overseas shipping. Those answers needed to live on the site, in a form search engines and voice assistants can lift straight out.

02/ Idea

Questions in, answers first

A 20-question FAQ page with each question as the heading and a one- or two-sentence answer, FAQPage schema on the FAQ and service pages, and question-led guides such as how to send a parcel, courier charges and sending overseas.

AEO process

Collect the real questions, write short answers, mark them up, then build the longer guides around them.

  1. 01/ Question research Calls, searches and the team's inbox
  2. 02/ Question map Grouped by tracking, delivery, rates, overseas
  3. 03/ Answers Answer first, one or two sentences
  4. 04/ Schema FAQPage on FAQ and service pages
  5. 05/ Guides Step-by-step guides for the big questions

The AEO work, piece by piece

Parcel.LK AEO — Questions
Parcel.LK AEO — Answers

Live on parcel.lk

Parcel.LK AEO — Guides
Parcel.LK AEO — Schema

Made with WordPressRank MathSchema.org

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