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SEO

Kiln Local SEO

Be the bakery Colombo finds first.

Kiln Local SEO — brand identity cover
Client
Self-initiated concept
Services
SEO
Industry
Food & drink
Year
2026
Timeline
6 weeks

The idea

For a neighbourhood bakery, the best customer is two streets away and already hungry — so the plan starts with every “near me” search.

01/ Brief

Great bread, invisible on maps

Kiln is a concept bakery opening in Colombo 7. New local businesses start with no reviews, no links and no rankings. The plan had to make it easy to find from day one.

02/ Idea

Local first, page by page

A keyword map grouped by intent, one page for each area served, Bakery schema and a launch checklist covering the business profile, menus as real text, speed on phones and a simple review request after every order.

SEO process

Research first, then the page plan, the technical groundwork, the content, and a monthly check on what is working.

  1. 01/ Research Searches, competitors and the map results
  2. 02/ Keyword map Intent groups and target pages
  3. 03/ Technical setup Speed, schema and indexing
  4. 04/ Content Location pages, menu and FAQ
  5. 05/ Launch & profile Business profile and listings
  6. 06/ Monthly review Rankings, calls and directions

The plan, piece by piece

Kiln Local SEO — Keyword map, grouped by intent

01 Keyword map, grouped by intent

Kiln Local SEO — Local SEO launch checklist

02 Local SEO launch checklist

Built into the site

Kiln Local SEO — Location page structure

03 Location page structure

Kiln Local SEO — Bakery schema

04 Bakery schema

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