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Graphic Design

Kiln

A neighbourhood bakery that feels warm from the oven.

Kiln — brand identity cover
Client
Self-initiated concept
Services
Graphic Design
Industry
Food & drink
Year
2026
Timeline
6 weeks

The idea

A bakery brand should smell like bread before you open the door — warm colours, round letters and a mark you could draw with flour.

01/ Brief

Good bread, no story yet

Kiln is a concept for a Colombo bakery and coffee house. It needed a name, a mark and packaging that feel handmade and friendly — and still look sharp on a cup, a bag and a blade sign across the street.

02/ Idea

An oven arch, a rising loaf

The mark is an oven arch with a scored loaf and two curls of steam, paired with a soft, round wordmark. Terracotta, crust and butter tones come straight from the oven, so every cup, bag and box reads as Kiln from a distance.

Design process

From the first conversation to a finished brand book: research, strategy, mood, the mark itself, then every place the brand has to live.

  1. 01/ Discovery Audience, competitors and the story
  2. 02/ Strategy & naming Positioning, voice and personality
  3. 03/ Moodboard Colour, type and references
  4. 04/ Logo design Sketches to the final mark
  5. 05/ Packaging & print Mockups and print-ready files
  6. 06/ Brand guidelines One book for every future designer

Warm from the first sketch.

Kiln — Logo system — primary, mark and horizontal lockups

01 Logo system — primary, mark and horizontal lockups

Kiln — Mark construction on a 60 px grid, with clear space

02 Mark construction on a 60 px grid, with clear space

Kiln — Colour palette and typography

03 Colour palette and typography

Typography & colour

FredokaLogo & headlines
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DM SansMenus & body text
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The brand in use

Kiln — Packaging — takeaway cup, bread bag and pastry box

04 Packaging — takeaway cup, bread bag and pastry box

Kiln — In the bakery — blade sign, tote, menu card and loyalty card

05 In the bakery — blade sign, tote, menu card and loyalty card

Kiln — Brand pattern for wrapping paper and walls

06 Brand pattern for wrapping paper and walls

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